Ben Settle - Email Players 1 - 15 [repack]

Later issues might get into advanced niche tactics, but 1-15 focus on the core skills: copywriting, story-telling, and email psychology. The "Pro-Email" Takeaway

No review of Email Players 1-15 is honest without criticism.

He is the co-founder of BerserkerMail, and his approach to email is about building deep, long-term relationships with his audience. Settle’s style is distinct—brash, unapologetic, and often described as abrasive. This is a deliberate strategy to "polarize" his audience, ensuring that only the most engaged prospects remain. His mantra is that it’s always about “playing your game and not someone else’s”.

"The innovator is someone who constantly pushes the boundaries of email marketing," Ben said. "They're experimenting with new formats, technologies, and strategies to stay ahead of the curve. They're visionaries and pioneers in the industry." Ben Settle - Email Players 1 - 15

When Settle launched Email Players in 2016, the idea of a physical newsletter about digital marketing seemed backwards. But that’s the point. Mailed copies ensure no algorithm, spam folder, or “promotions tab” gets between Settle and his readers. Issues #1–15 were written during what Settle calls his "pure napalm period"—less polished, more provocative, and packed with raw case studies from his own consulting clients.

4. Structural Breakdown of Issues 11–15: Scalability and Long-Term Monetization

Settle introduces the concept of creating a "common enemy" for your niche. Whether it is "corporate gurus," "fad diets," or "lazy competitors," rallying your list against a shared antagonist builds fierce brand loyalty. Later issues might get into advanced niche tactics,

3. Structural Breakdown of Issues 6–10: Advanced Psychological Levers

The core takeaway of the early Email Players era is simple: build a clean list of people who align with your worldview, show up in their inbox every single day without fail, entertain them thoroughly, and never apologize for pitching your products or services.

Mailing daily keeps you top-of-mind. When a consumer is finally ready to buy, they will buy from the person they heard from that morning. "The innovator is someone who constantly pushes the

Don't be afraid to alienate people who aren't your ideal customers.

: Sending daily emails to stay "top of mind" without burning out the list. Polarization